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Empowering and Starting a New Journey with Training | CWPC Industry Launches "Marketing Team Ability Enhancement Training"
2024-01-16

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The winter wind blows, the war drums beat, and those who do good business are not afraid of others. To enhance the business capabilities and team cohesion of marketing personnel, and achieve the goals and tasks of the 2024 policy, recently, the wholly-owned subsidiary of the company, Zigong China Western Power Industry Co., Ltd. (hereinafter referred to as "CWPC Industry"), organized a "Marketing Team Ability Enhancement Training". More than 40 representatives from various marketing offices, technology, quality, production, and subsidiary marketing of CWPC Industry gathered together, sounding the horn for the year-end summary of 2023 and the business sprint for the beginning of 2024. This event was hosted by Li Zhongyuan, the Marketing Director of CWPC and the General Manager of CWPC Industry, who provided a mobilization for the opening of the class.

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Vice Chief Economist of the company, Luo Zefang, gave a presentation on marketing skills. The training was conducted in the form of case analysis, scenario simulation, and interactive communication. The simple and easy to understand explanation method received unanimous praise from everyone. Everyone spoke enthusiastically on site, and the atmosphere was lively, creating a strong learning atmosphere.

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Li Zhongyuan, the Marketing Director of CWPC and General Manager of CWPC Industry, explained marketing techniques, professional knowledge of new energy business, and the company's market layout in the new business sector in 2024. In 2024, the company will vigorously expand and consolidate new energy, actively promote the development of new materials, especially in related businesses such as centralized photovoltaics, distributed photovoltaics, onshore wind power, hydrogen fuel, energy storage, tellurium copper alloys, magnesium aluminum alloys, non-metallic materials, etc. The new energy and new materials business will construct new growth poles and power sources for the company.

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Xu Xiaoqin, the director of the company, secretary of the discipline inspection commission, and chairman of the labor union, conducted marketing business etiquette training in combination with marketing business needs. Through examples and image demonstrations, we have deepened everyone's understanding of business etiquette knowledge, enabling everyone to master many practical business etiquette knowledge in a high learning atmosphere, and strengthening communication and exchange with each other, with significant results.

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Finally, Huang Youquan, the director of CWPC and executive director of CWPC Industry, shared national policies and market potential for new energy development, such as "Energy Development Direction in Carbon Neutrality Environment", "Catalogue of Major Environmental Protection Technology Equipment Encouraged by the State for Development (2023 Edition)", and "Action Plan for Green, Low Carbon, and High Quality Development of Boilers". He hopes that everyone can combine the systematic training of marketing experts, and each system and front should be good at summarizing experience and methods, innovating marketing models and ideas, improving marketing strategies. All staff should have firm confidence and make breakthroughs, go all out to compete in the market, and fight with high morale in 2024!

The marketing leaders of CWPC Industry each made statements regarding the 2024 target tasks. The battle signal has sounded, and CWPC Industry will arrange the annual target tasks, hang up the battle map, reverse the schedule, press the "fast forward" button, and spare no effort to complete the target tasks.

We believe that through continuous learning, improvement, and practical training, we will forge a marketing team capable of winning battles and enhance the ability level of marketing personnel. In the new year, CWPC Industry will adopt innovative marketing concepts and superb marketing skills, actively respond to market challenges, and strive to expand its survival and development space, helping the company's market-oriented transformation. Through marketing, it will produce energy and benefits, and achieve fruitful results in the high-quality development of CWPC Industry!